I just listened to a really interesting podcast by Peter Day of BBC Radio 4. It was a show called In Business. This week he described a new business called Platinum Blue. They have an amazing business model that sell software to help music companies predict whether their songs will be a hit by analysing the music mathematically and comparing it with "hit clusters" from the past. The record company can then pick artists and even tracks for singles if required. Is this the end of the A&R man ?
I thought this was a great use of the combination of musical understanding, mathematics and computing to completely change the music business. Now anyone with a commercial mind and a copy of this software could potential create a successful record label ! Pandora is doing it for the average person too, with personal recommendations based on your existing music tastes.
This may limit the innovativeness of the record companies and homogenise new music but it will improve the overall quality I suspect quite a bit.
The show also said the same techniques were being used in the movie industry by another firm, Epagogix. The potential of these kinds of expert systems is incredible. Even Google last week said it will start to use an understanding of our web habits to make recommendations. Looks like the Internet is moving up another gear.
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