Monday, 16 July 2007

Does the best technology always win the innovation battle ?

If not, why not ? We take the internal combustion engine for granted now as the dominant propulsion system for personal transport but it wasn't always guaranteed. We could have had electric battery powered buses, a successful trial was carried out in London in the early 20th Century. Another well know technological struggle where some people think the best technology lost is VHS over Betamax. From my reading the business model behind Betamax was different to VHS (Sony who made Betamax charged high licensing fees) and it made Betamax more expensive and it lost out as a result, despite being "technically" superior.

Today's winner takes all innovation world where most mobile phone companies make very little money compared to the number one player who generates good profits makes product failures even harder to deal with. The seemingly relentless rise of the iPod means again that the other companies will struggle to make good returns on their investments in mp3 players. This time Apple seem to have make the breakthrough by creating the link to software. The iPhone may enable them to dominate the all-in-one comms device which is now coming on the horizon by leveraging their position in itunes again.

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