Saturday, 20 October 2007

Sony Vaio, marketing over innovation ?

I bought one of these beautiful looking, light machines 3 months ago. Now it sits in a draw unused.

Why ? First the sound stopped working, then the touch pad stopped working, then the screen stopped working. Since I made the mistake of buying it in the US and not taking a global warranty I was in a corner. So I "invested" £300 to get the screen fixed by a local repairer. One week later I found my entire online life had been password compromised and the machine also now refused to boot up, so that was a bad idea. £50 of premium calls to Sony later it became clear my best bet for to put the machine in a draw and forget about it.

I recently bought a Samsung Q45 which has solved all my problems.

The point of this post is to complain about the direction of innovation in some products. Why are people so focused on chip innovation and not focused on robustness, reliability and ease of use. The some goes with flat screen TVs. Huge amounts of innovation in resolution but factors like, contrast and refresh speed are not getting a fair mention. I think we need unified marketing measures, like an overall score that factors in all the relevant technical factors so that firms can't focus on one factor like processor speed over memory to the detriment of all. Intel led this charge and need to move on quickly.

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